Converge
A portrait of craft, history, and a watchmaker at the top of his game.
For Zenith’s collaboration with Naoya Hida, we built the film around the world behind the watch — the details, rituals, references, and philosophy that shape his work.
Shot in Tokyo, the piece takes a cinematic documentary approach, unfolding with a slower, more meditative rhythm that gives the story room to breathe. Rather than forcing the brand into the foreground, Zenith let Hida and his process lead, creating something that feels more like a portrait than a traditional campaign film.
That balance of documentary intimacy and elevated visual storytelling is where we feel most at home.
