A superstar with crossover appeal.

In a league of stars - there are a few NBA players whose exceptional play and natural charisma mean they shine just a bit brighter than their peers. Jimmy Butler has ascended to that rarified class of NBA athlete.

Beyond the basketball court, he is known as a global style icon, watch aficionado, master brewer of his new company big face coffee, and philanthropist in multiple U.S. cities. We sought to lean in these varied pursuits and give viewers a look into the multifaceted musings of a multi-hyphenate millionaire in Miami.

CLIENT: TAG HEUER

DIRECTOR: Anthony Hull
EXECUTIVE PRODUCER: Samuel Grandchamp
PRODUCER: Demetrius Beckham
LINE PRODUCER: Vaco Studio

DIRECTOR OF PHOTOGRAPHY: Joe Miller
PHOTOGRAPHY: Daniel Zuliani
CAMERA OPERATOR: Chuck Schwarzbach
FIRST ASSISTANT: Mike Becker
GAFFER: Salim Sangary
GRIP: Jeff Togno

SOUND RECORDIST: Ahmed Lugo
EDITOR: Rose Cohn
COLOR: Stéphane Ma