Chart your own course.

What makes heritage-inspired watches great is also what makes them challenging: How do you honor the past without getting stuck in it? In putting together the launch campaign for the Porsche Design x HODINKEE Chronograph 1 Limited Edition, we took our cues from the watch itself.

Based on the original ‘72 Chronograph 1, the new limited edition is a faithful homage but finds ways to distinguish itself, including our favorite detail: the Japanese/English date wheel. Like watches, good stories travel over borders, through the years and across generations. In the end, legacy is what you make of it.

Client: HODINKEE x Porsche Design
Client Leads: Jeff Hilliard, Brett Shields, Sarah Reid Stacey
Agency: Converge Productions

Executive Producer: Greyson Korhonen
Director: Samuel Grandchamp
Producer: Stu Segal

Talent: Suguru H. Nishioka

Director of Photography: Joe Miller
AC: Julian Splies
Steadicam Operator: Loren Hamilton
Gaffer: Sven Van Ostrand
Key Grip: Riley Prichard
Grip: Malik Dowdy
Camera Car: Baxter Camera Works
Camera Car Operators: Andrew Baxter, Mike Becker
Behind-the-Scenes: Richie Trimble
Editor: Cody Wilson
Color House: House Post
Color Post-Producer: Gina Martin
Colorist: Connor Bailey
Sound Design: ImageMode

Photographer: Greyson Korhonen
Retoucher: Jason Lee

Rental House: Vault Rentals, CFG Rental Group

Music: Musicbed

Special Thanks: Neer Motion, Omega Cinema Props, Film LA